Project Proposal: Looking at the Impact that Access to the Internet and OTT Services (Online TV Providers/Aggregators) Have on Traditional TV Viewing and Consequently on Advertising
As more households are getting access to broadband and high speed data, more people are finding their entertainment and content online either through an internet-connected device (smart TV, cellphone or laptop/desktop). Traditional TV is a very effective media for advertising because it reaches the widest audience and as a result, is relatively cheaper. However, because of the preference shift to view entertainment and content on internet connected devices, advertising has moved from TV to digital/new media. The growth of digital/new media is coming at the expense of something else, and I believe the growth is coming from legacy media (mail, yellow pages, printed newspaper etc) and lesser from television. Due to the shift of users to digital/new media, advertising has also moved along with it.
You are absolutely right. The ads have been shifting their focus from the old medias to new medias, such as the TV commerce , now we have the Netflix, YouTube and Hulu that compete with each other to take the customers away from the old medias. So, basically TV is losing.
ReplyDelete